![]() They reinforce these fond memories in their marketing content and advertising so that they can be recalled in the future, when the consumer is confronted with difficult times whether they be emotional, physical and/or financial. It seems that the companies that are the most successful at this approach have learned to closely associate their brand with positive feelings and experiences from the good old days. Over the course of time, the most resilient brand names (like Kellogg and Dodge/Chrysler) have put forth the effort to ensure that their products and services can be revived as classics, for many years to come. When the going gets tough, tough brands turn to the past to help consumers feel better about the present.
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